Why Personal Websites Are Making a Comeback
Platforms come and go — your own domain stays. On the quiet revival of personal websites and what it means for creators.
Platform fatigue
For twenty years we’ve rented our identities from platforms: MySpace, Facebook, Twitter, LinkedIn. Every migration cost us a slice of our audience. Your own domain is the only piece of land on the internet that actually belongs to you.
What changed
AI reads along. When someone asks an AI assistant “who is this Yakushev?”, your website decides what the machine answers. No platform, no algorithm — just your own machine-readable content.
Static sites grew up. Astro, Hugo, Eleventy: a personal site with a blog, i18n, and perfect Lighthouse scores is a weekend build now. The “too technical” excuse doesn’t hold anymore.
Trust is scarce. In a world full of AI-generated profiles, a hand-built site with real projects, real travel, and real opinions reads as radically authentic.
My setup
y7.hk: Astro 7, five languages, Markdown as the content layer, a machine view for agents. Cost: one domain. ROI: priceless.
Build your own plot of land. The rent is going up everywhere else.
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