# Why Personal Websites Are Making a Comeback

> Platforms come and go — your own domain stays. On the quiet revival of personal websites and what it means for creators.
>
> 2026-04-12 — y7.hk

## Platform fatigue

For twenty years we've rented our identities from platforms: MySpace, Facebook, Twitter, LinkedIn. Every migration cost us a slice of our audience. Your own domain is the only piece of land on the internet that actually belongs to you.

## What changed

**AI reads along.** When someone asks an AI assistant "who is this Yakushev?", your website decides what the machine answers. No platform, no algorithm — just your own machine-readable content.

**Static sites grew up.** Astro, Hugo, Eleventy: a personal site with a blog, i18n, and perfect Lighthouse scores is a weekend build now. The "too technical" excuse doesn't hold anymore.

**Trust is scarce.** In a world full of AI-generated profiles, a hand-built site with real projects, real travel, and real opinions reads as radically authentic.

## My setup

y7.hk: Astro 7, five languages, Markdown as the content layer, a machine view for agents. Cost: one domain. ROI: priceless.

Build your own plot of land. The rent is going up everywhere else.