# Why I Build My Personal Site as a Product

> A personal site isn't a business card — it's a product with a roadmap, metrics, and users. Here's how I design y7.hk.
>
> 2026-07-05 — y7.hk

## The business-card site is dead

A static "about me, here's my LinkedIn" page doesn't work anymore. When I hire people, I google them — and what I find says more than any resume. A personal site is a product with a user (your future partner, investor, employer) and a job to be done (figure out who you are and whether you can be trusted).

## The product approach

**Content is a feature.** Blog, research, tutorials, a 67-country gallery — each section answers a question its user actually has. An empty section is worse than no section.

**i18n from day one.** I work across the Russian, English, Chinese, and German markets. A site in thirteen languages isn't localization — it's audience segmentation.

**Machine-readable by default.** Every article on y7.hk ships a markdown version for agents and parsers. Within a year, half of traffic will come not from humans but from AI assistants — and I want them quoting me accurately.

## The metrics I actually watch

Not visits. Instead: how many people scrolled down to the projects, how many opened a case study, how many wrote to me after the contact page. A three-step funnel — like any product.

Build your site as if your next employer will read it. Because they will.